Trash Me – New York City
The average American creates 4.5 pounds of trash per day, yet most people never think twice about their trash. Once it’s in the garbage can, it’s out of sight, out of mind. Robin Greenfield wanted to create a visual that would help people understand just how much trash they create and inspire them to make positive changes.
So for 30 days, Robin Greenfield lived just like the average American and wore every piece of trash he created. Four-and-a-half pounds a day really adds up when you have to carry it with you everywhere you go.
Through this project, Rob, the award-winning filmmakers at Living on One, and Gary Bencheghib are out to change the throwaway mindset and create an unforgettable visual to be used as a tool for positive change for years to come. Learn more about the team and the project here.
Watch the Trash Me short films and get inspired.
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The Trash Me Campaign was covered by hundreds of media outlets around the world and created over one billion media impressions, creating deep thought and inspiring real change. Watch and read some of our favorite stories here.
This project has inspired children around the world to raise their voices and be a part of the solution.