Regeneration, Equity and Justice Grassroots Nonprofit

Regeneration, Equity and Justice is a grassroots 501c3 nonprofit in service to Earth, humanity and our plant and animal relatives. We were founded in 2020 by Robin Greenfield, who has been dedicated to living in service since 2011.

We primarily take action with local and small-scale solutions, with the big-picture problems and strategies in mind. Our initiatives help people and communities to grow food, live sustainably, reconnect with our Earth, stand up against exploitation and come together.

We help to incubate, accelerate, highlight and empower initiatives and individuals that are living in service to Earth, humanity and our plant and animal relatives. Our video production spreads the messages of initiatives, organizations, everyday people and activists around the world working for the betterment of life on Earth.

We strive to work and act in a holistic manner, practicing what we preach. We aim to be the change we wish to see in the world.

Regeneration, Equity and Justice was founded in 2020. From 2014-2019 our service was carried out through Happy, Healthy and Free (501c3 nonprofit).
 

Make a donation here

2024-2025 Update

Our focus in 2024: In the summer of 2024, we published our first book as an experiment in the gift economy. Food Freedom: A Year of Growing and Foraging 100% of My Food is an empowerment manual for liberation through food and is available to all! Sharing this book to help others to reconnect to Earth through their food is currently our main initiative. We also did a second printing of Be the Change: Robin Greenfield’s Call to Kids―Making a Difference in a Messed-Up World and distributed this to children across the nation freely. In the first half of the year, much of our resources went into Seeds for the People and Seeds for Schools. We have also been in service through the Food Forest Starter Bundle program, Grow Your Own Toilet Paper Initiative and producing a film on simple living. In the last portion of 2024 our focus was on producing educational videos and articles as Robin walked from Canada to Los Angeles sharing the message of simple and sustainable living.

Our plans for 2025: Robin is embarking on an experiment in non-ownership in January of 2025. We welcome you to visit the webpage that shares details about this experiment. We are pausing most of our programming during this time as he will be without any digital communication devices, living in the present moment. Our primary objective will be to continue sharing Food Freedom and Be the Change freely in the gift economy. We will not have any physical inventory for programs like Seeds for the People in 2025 and will be focusing on creating and sharing educational resources. We will continue sharing our messages of living in harmony with Earth, humanity and our plant and animal relatives.
 

Learn About Our Initiatives!

 

Seeds for the People/Free Seed Project

Since 2018, we have sent 40,000 free seed packs to people in all 50 US states! We prioritize providing seeds to people who would not otherwise be able to access seeds, first-time gardeners and people who grow food to share it with others who have low access to healthy home-grown food. Through providing seeds and educational content, we strive to increase access to organic gardening and healthy food for as many people as we can! The Grow Your Own Food Seed Pack includes a variety of hearty veggies, tasty herbs and healing greens to nourish the body and mind. We also include a mix of beautiful and fragrant flowers for our bee, butterfly and pollinator friends (and our enjoyment, too)! We send enough seeds to start two 4’x 8′ raised beds.  That’s quite the garden, all from one envelope in the mail!


 

Community Fruit Trees

We have planted over 1,400 Community Fruit Trees! A Community Fruit Tree is a publicly owned fruit tree that is easily accessible for anyone to pick from. A sign next to the tree invites people to enjoy the fruit. Each tree can be found on an online map. We plant Community Fruit Trees in many different locations where the public can access them, including residential front yards and businesses with access from a public sidewalk, in the medians between streets and sidewalks, at schools, in public parks, in the churchyard and along bike trails. These trees are planted where people walk every day and where they are highly accessible.

Although the idea of Community Fruit Trees may be simple, it is a world away from the industrial, globalized food system where most of us buy our food today. We’re on a mission to wake people up to the idea that food doesn’t have to come from the store. It can be growing all around us, in our communities, for free! Nature and community provide for each other.

In 2023, we launched our Community Fruit Tree Micronursery Program. With this program, we grow our own trees with the hopes to start providing trees by the thousands across the country.


 

Community Compost

The mission of the Community Compost Program is to strengthen community connections and give back to the planet by increasing the number of local composting programs across the country. Composting on a community scale serves a unique and important role in the sustainable food movement.  Community compost sites can be located anywhere from a backyard to a university, community garden, or local farm. By keeping the process local while engaging the community through participation and education, our community compost programs can yield many benefits, such as improving local self-reliance and food sovereignty.

We provide an easy-to-follow template and support from our team to help people start Community Compost Programs in their community. In prior years, we have provided micro-grants along with these resources.


 

Gardens for the People

Through Gardens for the People, we have built gardens for over 40 people who dreamed of having a garden but did not have the money or means to do it on their own. We have established 11 Free Seed Libraries in publicly accessible places to freely provide seeds to the people!
 

Food Freedom and Be the Change Books

We released Food Freedom: A Year of Growing and Foraging 100% of My Food in 2024 as an experiment in the gift economy. Our children’s book, Be the Change: Robin Greenfield’s Call to Kids―Making a Difference in a Messed-Up World, was released in 2022 with Greystone and in 2024 we reprinted the book and offer it freely in the gift economy.
 

Food Forest Starter Bundle

We launched the Food Forest Starter Bundle program in 2023 to assist the growing movement of people turning their yards into Food Forests. The Food Forest Starter Bundle is a package of cuttings and seeds of plants that we send in the mail to assist recipients in starting their own food forest gardens. We designed this bundle with the most productive, easy-to-grow foods for Florida from seeds and cuttings. We provide the bundles on a donation basis with the aim to support the community while also creating financial sustainability for our organization. We developed an extensive resource guide and video series that shares step by step how to create a food forest in Florida and similar climates. Along with the program we helped to launch the Deuces Food Forest in St. Pete, Florida and provided plants to many people in the community. Learn more here.
 

Grow Your Own Toilet Paper Initiative

In 2022, we launched the Grow Your Own Toilet Paper Initiative with a mission to support thousands of people in breaking free from toilet paper by switching to homegrown toilet paper! Robin traveled the state of Florida, setting up a compost toilet on the streets of many of the major cities of Florida, teaching about the issues behind flushing our poop and pee down the drain and sharing sustainable alternatives. We provided cuttings of the Toilet Paper Plant to over 1,000 people along with a detailed resource on how to grow the plants and begin the journey of composting humanure. Learn more here.
 

Nonviolent Communication (NVC) / Compassionate Communication

NVC is a language that helps us to break free from the dominator structures and build healthful, nourishing, resilient communities. We provide scholarships for classes in Nonviolent Communication as well as Compassion Camp. Learn more here.
 

30 Days of Foraging 100% of My Food Activism Campaign

In 2022, Robin embarked on a month of foraging 100% of his food, traveling from Wisconsin to New York City, leading educational foraging walks in over a dozen cities, including New York City and Washington D.C. As he immersed himself in this campaign, we produced educational content with the aim to help others reconnect to Earth and community through foraging. Learn more here.
 

Films For The People

​Since 2016, we have created 200+ videos that have been viewed 250 million times! 

Our videos spread the messages of initiatives, organizations, everyday people and activists around the world in service to Earth, humanity and our plant and animal relatives. Since 2019, we have made it a central focus to feature Black and Indigenous women-led initiatives. People aren’t just watching the videos we produce—they are taking action! Our videos serve as accelerators for the people featured, bringing in donations, new volunteers, social media growth and media coverage. A financial contribution to our video production does much more than just make these videos. The contribution is multiplied via the donations that come in to the people featured.

Our videos are Creative Commons and we freely share them with other media outlets to spread these important messages to the best of our abilities.

Here are two examples of what our videos can do:

Our video on David Young quickly went viral, reaching over 20 million views. Viewers donated over $10,000 to his nonprofit, local news stations came out to his farm and did stories, his inbox was flooded with people wanting to volunteer and his Facebook page grew by over 7,000% from 347 likes to over 27,000.

Debbra Arndt, the woman growing a garden to feed the elderly in her neighborhood, raised $4,500 through a fundraiser that we created for her. The local news channels covered her work and she was recognized by the Missouri House of Representatives.

Those are just two examples of many! Learn more about our Films For The People here.
Here is a playlist including some of our recent videos:


 

Partnerships for Good

We believe deeply in partnering with grassroots organizations and our fellow Earth citizens. We redistribute a sizable proportion of our resources and funds–over $60,000 since 2015–to other organizations. Here is a list of organizations that we align with, many of which we have contributed funds or resources to.

Robin donates 100% of his media income (from books, TV shows, etc.) to grassroots nonprofit organizations, and his financial net worth is kept to a bare minimum. In 2020, 100% of Robin’s speaking honorariums were donated to Indigenous and women-led grassroots environmental organizations. His financial vows are more than a list of resolutions; they speak to his steadfast commitment to live simply and in service. By living in this manner, he aims to show that true happiness, health and freedom do not come from an accumulation of money and possessions. Rather they come from a deep connection to our surroundings, the Earth’s resources that are freely available to us all, relationships and love.
 

Bikes for Kids

In 2017, when Robin’s bamboo bike was stolen, we created a fundraiser and we raised enough funds to give bikes to fifty kids! We believe bad deeds cannot drive out bad deeds, only good deeds can do that! Since then we have taken multiple opportunities to provide bikes for kids.


 

Green Riders

In 2017, we led one of the largest grassroots bike rides across the USA in history. The mission of Green Riders was to do “Good Deeds on Bikes” and leave each community they passed through a slightly better place. On the 11-week journey, we planted 90 fruit trees and thousands of wildflower and vegetable seeds, cleaned up over 20,000 pieces of trash and rescued 5,000 pounds of edible food from dumpsters. We volunteered in community gardens, cleaned up trash and performed random acts of kindness and sustainability. 48 people from seven countries around the world took part in the cross-country ride. The ride was open for anyone to join. Together the Green Riders cycled 87,000 miles. That’s 3.5 times around the world!


 

Trash Me

In 2016, we launched the Trash Me campaign. The average US American creates 4.5 pounds of trash per day, yet most people never think twice about their trash. Once it’s in the garbage can, it’s out of sight, out of mind. We wanted to create a visual that would help people understand just how much trash they create and inspire them to make positive changes. So for 30 days, Robin lived just like the average American and he wore every piece of trash he created. Our videos were viewed tens of millions of times, the story was covered by hundreds of media outlets and our campaign created over one billion media impressions. In 2022, we did this campaign again in Los Angeles!


 

Dumpster Divers’ Defense Fund

In 2015, Robin publicly offered to give assistance to anyone who is arrested for dumpster diving. On October 5, 2016, nearly two years later, Tony Moyer and Sam Troyer were arrested for dumpster diving and contacted Robin. We started the Dumpster Divers’ Defense Fund and managed to have all charges against Tony and Sam dropped! The story spread nationwide through media outlets including NPR, The Washington Post and “Now This”, and this victory has set a precedent for anyone possibly arrested for dumpster diving for food in the future!


 

The Food Waste Fiasco

We are the creators of The Food Waste Fiasco, a campaign that strives to end food waste and hunger. We’ve hosted over 15 demonstrations across the USA.

Much of our work is brought to you through eco-adventures and environmental activism campaigns by Robin. From cycling across the country for sustainability (three times) to traveling across continents showing that people are good, to wearing 30 days’ worth of trash while living like the average US American to create a visual of how much trash just one person creates, Robin has reached millions of people and stimulated the wheels spinning in their heads.

Public Speaking is one of the main ways that we raise funds for our environmental campaigns. Robin has spoken at a wide range of venues from elementary schools through universities, small businesses to international corporations, rural villages to big cities, municipal organizations, nonprofits and more. In 2020, 100% of Robin’s speaking honorariums were donated to Indigenous and women-led grassroots environmental organizations.
 

Board of Directors:

                      

Robin Greenfield is a truth-seeker, activist, social reformer and servant to Earth, humanity and our plant and animal relatives. He lives simply and sustainably as a means of active resistance to oppressive, exploitative systems. His life is an experiment with truth and integrity – dedicated to liberation and basic rights for all – Earth, humans and the plants and animals we share this home with.

Ryan Sandberg brings his knowledge as an entrepreneur with experience in financial and operations management for small and medium-sized enterprises. He is the CFO of a consumer reporting agency (PreSearch Background Services, Inc.) and also sits on the boards of Nature’s Closet, LLC and Gear and Country LLC. When not in the office you can find him foraging the Wisconsin forests with his best friend/daughter, Camila.

Nevada Littlewolf brings years of experience having worked across sectors of community, government, philanthropy, non-profit and business. She is the Executive Director for Our Children MN & Campaign Manager for The Page Amendment, working to create a civil right for all Minnesota children to access quality public education. Nevada served on the Virginia, MN City Council for ten years from 2008-2018. Nevada is a citizen of Leech Lake nation and has two children. She serves as Board Chair for the Women’s Foundation of Minnesota and on the boards of ClearWay MN, Minnesota Urban Debate League and Oldenburg Arts and Cultural Center. Nevada is a 2016 Bush Fellow and founded the non-profit Rural US American Indigenous Leadership and is President and owner of Seven Teachings LLC.
 

Support our work for a more equitable, just and regenerative world!

Email us

Make a donation via credit card, paypal or venmo here.

Mail a check to Regeneration, Equity and Justice

400 3rd Ave W #300 Ashland, WI 54806

Our EIN is 85-4256632

View our 2024 financial statement here. For a deeper analyzation, read this letter written personally by Robin: Have I Effectively Been of Service with Regeneration, Equity and Justice?

View our 2022-2023 financial statement here.

View our 2021 financial statement here.

Interested in partnering with our organization? See our presentation!
 

Our Commitment to Indigenous Sovereignty